YouTube niche

How much do MBTI Personality Types YouTube channels make?

Small MBTI Personality Types channels are getting videos with 28.6M views and earning real money from YouTube ads.

Channels in this niche typically earn $115 to $307 total from all their videos, based on 1.3K videos and 14 channels we analyzed.

Part of Self-Improvement

Make a MBTI Personality Types video
MBTI Personality Types YouTube niche earnings and breakout examples
Channels studied
14
1.3K videos tracked
Highest earner (all time)
~$329.6K est.
$179.8K to $479.4K total
Best single video earned
~$41.3K est.
$22.5K to $60.1K per video
Most-viewed video
28.6M views
from a 102K subscriber channel

Earnings breakdown

Distribution stats from 1.3K videos and 14 channels analyzed.

Average channel total
$115 to $307
Estimated all-time total per channel
Top 25% of channels earn
$66 to $177
Better-performing channels (all time)
Top 10% of channels earn
$183 to $489
Highest-performing channels (all time)
Average per video
$133 to $355
Typical single-video earnings
Average views per video
44.4K
May be higher due to viral hits
Top 25% of videos get
39.6K
Views on better-performing videos
Top 10% of videos get
110.1K
Views on the biggest videos
If you post 5 videos a month
$665 to $1.8K
At this niche's typical per-video earnings
How often creators post
new video every 6 days
Average for channels in this niche
Is this niche growing?
Views are growing
Based on recent videos in this niche

Explore this niche

Browse Self-Improvement YouTube niches, compare earnings across the Niche Finder analytics hub, or review the top channels below. We track 14 channels in MBTI Personality Types; this page highlights the highest-view examples.

M B T I • me
M B T I • me
102K subscribers · about 20 uploads a month
~$329.6K total earned est.$179.8K to $479.4K all time59.9M views
IDRlabs
IDRlabs
46.4K subscribers · about 1 upload a month
~$103.8K total earned est.$56.6K to $151K all time18.9M views
Paint Guy
Paint Guy
124K subscribers · about 5 uploads a month
~$62.6K total earned est.$34.2K to $91.1K all time11.4M views
Sara MBTI
Sara MBTI
25.6K subscribers · about 3 uploads a month
~$55K total earned est.$30K to $80K all time10M views
Michael Pierce
Michael Pierce
32.7K subscribers · about 1 upload a month
~$29.3K total earned est.$16K to $42.6K all time5.3M views
TrebleKnight
TrebleKnight
16K subscribers · about 12 uploads a month
~$16.4K total earned est.$8.9K to $23.8K all time3M views

14 total MBTI Personality Types YouTube channels tracked

Breakout videos

Videos that pulled in far more views than their channels had subscribers.

Videos like these are AI-made today. NoodleTomato writes, voices, and renders a MBTI Personality Types video for you in minutes.

Make a similar video

Why this niche works

Top MBTI Personality Types videos usually run about 12 to 22 minutes and earn an estimated $133 to $355 per video, which works out to $665 to $1.8K a month if you post at this niche's typical pace of 5 videos a month. The best ones below pulled in far more views than their channels had subscribers, the clearest sign a brand new channel can still land a hit here.

The strongest recent example is Myers Briggs Personality Types Explained, which reached 842.8K views from a 14.7K subscriber channel. Channels in Self-Improvement often post about new video every 6 days, so consistency matters as much as one viral upload.

Videos are usually 12 to 22 minBased on 14 channels

Typical MBTI Personality Types video: 17 min · ~44.4K views per upload (niche average).

Compare with similar niches

See how MBTI Personality Types stacks up against nearby opportunities.

Similar niches

Topics with overlapping audience and content patterns.

Compared with adjacent niches

Related opportunities in neighboring categories.

NicheCategoryAvg. channel total (est.)
This nicheCurrent page$115 to $307 est.
Zodiac Sign Personality ContentCelebrity & Lifestyle$112 to $335 est.
League Champion PsychologyCompetitive Gaming$115 to $459 est.
Gamer Player Types ExplainedRPG & Strategy Gaming$0 to $0 est.
Inside Out Fan ContentCelebrity & Lifestyle$6.3K to $19K est.

How the numbers work

How earnings are estimated, what is public, and when this page was last updated.

Last updated
Jun 11, 2026
Data source
Public YouTube discovery
Built from publicly available channels and videos matched to this niche.
Confidence
Confidence is highest when a niche has many long-form breakout videos with known subscriber counts. Percentile ranges are precomputed from the analyzed sample; thin niches may show wider ranges or missing percentiles.
  • We take a video's public view count and estimate how much ad revenue it earned, using a typical pay-per-view rate for this niche. The result is a range (low to high).
  • A channel's total estimated earnings are the sum of all its individual video estimates, across the channel's entire history.
  • These estimates assume all views earned ad revenue. In reality many channels have not turned on ads, so real earnings are usually lower.
  • Actual earnings depend on the creator's monetization status, audience location, ad formats, sponsorships, and more.
  • Verified data comes from visible YouTube channel pages and video listings. Estimated data is filled in from related channels when direct info was not available.
  • Data is independently sourced from public information. NoodleTomato is not affiliated with or endorsed by YouTube.

Read the full methodology on the Niche Finder methodology page.

Start your MBTI Personality Types channel

Pick this niche and NoodleTomato writes, voices, and edits your first video for you, in minutes.

Make my first video

More in Self-Improvement

YouTube shares ad revenue with creators who monetize their channels. Estimated earnings are calculated independently by NoodleTomato from public view data and estimated rate ranges. They are not actual earnings, are not from YouTube, and may not reflect real revenue. Data independently sourced. Not affiliated with or endorsed by YouTube.

How we estimate ·