Went viral16:46How to Defend Your Home from Looters, Thieves and Marauders in a SHTF Scenario
925.8K viewsfrom a 115K subscriber channel
115K-subscriber channel · This video earned ~$3.7Kest.$1.9K to $5.6K
YouTube niche
How much do Home Defense and Self-Defense Gear YouTube channels make?
Small Home Defense and Self-Defense Gear channels are getting videos with 19.6M views and earning real money from YouTube ads.
Channels in this niche typically earn $256 to $769 total from all their videos, based on 758 videos and 2 channels we analyzed.
Part of Tech & Gadgets
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Channels studied
2
758 videos tracked
Highest earner (all time)
~$15.4K est.
$7.7K to $23.1K total
Best single video earned
~$27.4K est.
$13.7K to $41.2K per video
Most-viewed video
19.6M views
from a 6.4K subscriber channel
Earnings breakdown
Distribution stats from 758 videos and 2 channels analyzed.
Average channel total
$256 to $769
Estimated all-time total per channel
Top 25% of channels earn
$379 to $1.1K
Better-performing channels (all time)
Top 10% of channels earn
$452 to $1.4K
Highest-performing channels (all time)
Average per video
$96 to $289
Typical single-video earnings
Average views per video
48.1K
May be higher due to viral hits
Top 25% of videos get
16.1K
Views on better-performing videos
Top 10% of videos get
95.5K
Views on the biggest videos
If you post 2 videos a month
$192 to $578
At this niche's typical per-video earnings
How often creators post
new video every 3.1 weeks
Average for channels in this niche
Is this niche growing?
Views are declining
Based on recent videos in this niche
Explore this niche
Browse Tech & Gadgets YouTube niches, compare earnings across the Niche Finder analytics hub, or review the top channels below.
Breakout videos
Videos that pulled in far more views than their channels had subscribers.
Went viral16:46
Went viral11:09Which Guns Will You Need If The SHTF? (I discuss 7 top prepper firearm options)
897K viewsfrom a 18.7K subscriber channel
18.7K-subscriber channel · This video earned ~$3.6Kest.$1.8K to $5.4K
Went viral10:2215 DEADLIEST SELF DEFENSE WEAPONS ON AMAZON
567.4K viewsfrom a 36.8K subscriber channel
36.8K-subscriber channel · This video earned ~$1.7Kest.$851 to $2.6K
Went viral10:387 Best Bear Defense Handguns of 2023
554.1K viewsfrom a 145K subscriber channel
145K-subscriber channel · This video earned ~$2.2Kest.$1.1K to $3.3K
Went viral16:20What's the Best Non Lethal Gun for Home Defense in 2025?
497K viewsfrom a 15K subscriber channel
15K-subscriber channel · This video earned ~$2Kest.$994 to $3K
Went viral23:22EVERY American NEEDS A Truck Gun! Here's Why!
489.5K viewsfrom a 65.5K subscriber channel
65.5K-subscriber channel · This video earned ~$2Kest.$979 to $2.9K
Went viral13:16TOP 7 SMALLEST Home Defense Shotguns For 2025!
473K viewsfrom a 39.6K subscriber channel
39.6K-subscriber channel · This video earned ~$1.9Kest.$946 to $2.8K
Went viral16:33Top Most Insane .22 LR Bullet Out There –Insane Power in a Tiny Round!
450.1K viewsfrom a 145K subscriber channel
145K-subscriber channel · This video earned ~$1.8Kest.$900 to $2.7K
Went viral12:398 Deadly Handguns That Will Save Your Family's Life
442.7K viewsfrom a 145K subscriber channel
145K-subscriber channel · This video earned ~$1.8Kest.$885 to $2.7K
Videos like these are AI-made today. NoodleTomato writes, voices, and renders a Home Defense and Self-Defense Gear video for you in minutes.
Make a similar videoWhy this niche works
Top Home Defense and Self-Defense Gear videos usually run about 12 to 20 minutes and earn an estimated $96 to $289 per video, which works out to $192 to $578 a month if you post at this niche's typical pace of 2 videos a month. The best ones below pulled in far more views than their channels had subscribers, the clearest sign a brand new channel can still land a hit here.
The strongest recent example is “How to Defend Your Home from Looters, Thieves and Marauders in a SHTF Scenario”, which reached 925.8K views from a 115K subscriber channel. Channels in Tech & Gadgets often post about new video every 3.1 weeks, so consistency matters as much as one viral upload.
Videos are usually 12 to 20 minBased on 2 channels
Typical Home Defense and Self-Defense Gear video: 16 min · ~48.1K views per upload (niche average).
Compare with similar niches
See how Home Defense and Self-Defense Gear stacks up against nearby opportunities.
Similar niches
Topics with overlapping audience and content patterns.
| Niche | Category | Avg. channel total (est.) |
|---|---|---|
| This niche | Current page | $256 to $769 est. |
| Concealed Carry Pistol Reviews | Tech & Gadgets | $66 to $199 est. |
| Revolver Reviews and Guides | Tech & Gadgets | $531 to $1.6K est. |
| Budget Handgun Reviews | Tech & Gadgets | $108 to $323 est. |
| Weapon Light Reviews | Tech & Gadgets | $25 to $76 est. |
| Glock Pistol Reviews | Tech & Gadgets | $259 to $777 est. |
| EDC Gear Reviews | Tech & Gadgets | $394 to $1.2K est. |
| Shotgun Reviews and Buyer Guides | Tech & Gadgets | $0 to $0 est. |
| Concealed Carry Holster Reviews | Tech & Gadgets | $7 to $21 est. |
Compared with adjacent niches
Related opportunities in neighboring categories.
| Niche | Category | Avg. channel total (est.) |
|---|---|---|
| This niche | Current page | $256 to $769 est. |
| Firearm Reviews and Demos | Vehicles & Engineering | $219 to $657 est. |
| Tactical Military Gear Reviews | Military & War | $224 to $671 est. |
| Military Weapons Technology | Military & War | $279 to $837 est. |
How the numbers work
How earnings are estimated, what is public, and when this page was last updated.
- Last updated
- Jun 11, 2026
- Data source
- Public YouTube discovery
- Built from publicly available channels and videos matched to this niche.
- Confidence
- Confidence is highest when a niche has many long-form breakout videos with known subscriber counts. Percentile ranges are precomputed from the analyzed sample; thin niches may show wider ranges or missing percentiles.
- We take a video's public view count and estimate how much ad revenue it earned, using a typical pay-per-view rate for this niche. The result is a range (low to high).
- A channel's total estimated earnings are the sum of all its individual video estimates, across the channel's entire history.
- These estimates assume all views earned ad revenue. In reality many channels have not turned on ads, so real earnings are usually lower.
- Actual earnings depend on the creator's monetization status, audience location, ad formats, sponsorships, and more.
- Verified data comes from visible YouTube channel pages and video listings. Estimated data is filled in from related channels when direct info was not available.
- Data is independently sourced from public information. NoodleTomato is not affiliated with or endorsed by YouTube.
Read the full methodology on the Niche Finder methodology page.
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YouTube shares ad revenue with creators who monetize their channels. Estimated earnings are calculated independently by NoodleTomato from public view data and estimated rate ranges. They are not actual earnings, are not from YouTube, and may not reflect real revenue. Data independently sourced. Not affiliated with or endorsed by YouTube.
How we estimate ·