Went viral23:55The Shell Lake Massacre: The Murder Of The Peterson Family
816.7K viewsfrom a 90.3K subscriber channel
90.3K-subscriber channel · This video earned ~$3.3Kest.$1.6K to $4.9K
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How much do Small Town True Crime YouTube channels make?
~$547 / mo est.
per channel posting 2 videos a month at this niche's typical $137 to $410 per video.
Small Small Town True Crime channels are getting videos with 816.7K views and earning real money from YouTube ads.
So far the typical channel here has banked $473 to $1.4K all-time — while the top earner sits at ~$21.7K est. Based on 357 videos across 13 channels we analyzed.
Part of True Crime & Horror
Channels studied
13
357 videos tracked
Highest earner (all time)
~$21.7K est.
$10.8K to $32.5K total
Best single video earned
~$3.3K est.
$1.6K to $4.9K per video
Most-viewed video
816.7K views
from a 49.1K subscriber channel
Earnings breakdown
Distribution stats from 357 videos and 13 channels analyzed.
If you post 2 videos a month
$274 to $820
At this niche's typical per-video earnings
Top 10% of channels earn
$931 to $2.8K
Highest-performing channels (all time)
Average channel total
$473 to $1.4K
Estimated all-time total per channel
Average per video
$137 to $410
Typical single-video earnings
Top 10% of videos get
159.3K
Views on the biggest videos
Top 25% of videos get
46.9K
Views on better-performing videos
Average views per video
68.3K
Mean — a few viral hits inflate this above the percentiles
Top 25% of channels earn
$616 to $1.8K
Better-performing channels (all time)
How often creators post
new video every 3.8 weeks
Average for channels in this niche
Earnings calculator
What could your Small Town True Crime channel earn?
Typical Small Town True Crime video: 28 min · ~68.3K viewsVideos per day1
Average views per video68,000
Estimated revenue
~$8.2K / mo est.
$4.1K to $12.2K a month est.
about $97.9K per year est.
Per video
~$272 est.
Videos per month
30
Estimated ad revenue based on typical Small Town True Crime views. Not a guarantee of earnings.
Not your niche? Try these
Explore this niche
Browse True Crime & Horror YouTube niches, compare earnings across the Niche Finder analytics hub, or review the top channels below. We track 13 channels in Small Town True Crime; this page highlights the highest-view examples.
13 total Small Town True Crime YouTube channels tracked
Breakout videos
Videos that pulled in far more views than their channels had subscribers.
Went viral23:55
Went viral29:3210 USA Small Towns So Violent, Locals Warn You Not to Stop for Gas
799.2K viewsfrom a 132K subscriber channel
132K-subscriber channel · This video earned ~$3.2Kest.$1.6K to $4.8K
Went viral44:10The Town Where It's A Crime To Be Unhappy
665.2K viewsfrom a 104K subscriber channel
104K-subscriber channel · This video earned ~$2.5Kest.$1.3K to $3.8K
Went viral40:28Church Murder: Dark Secrets of a Small Town (Fictional True Crime Documentary)
591.4K viewsfrom a 9.3K subscriber channel
9.3K-subscriber channel · This video earned ~$2.5Kest.$1.2K to $3.7K
Videos like these are AI-made today. NoodleTomato writes, voices, and renders a Small Town True Crime video for you in minutes.
Why this niche works
Top Small Town True Crime videos usually run about 21 to 35 minutes and earn an estimated $137 to $410 per video, which works out to $274 to $820 a month if you post at this niche's typical pace of 2 videos a month. The best ones below pulled in far more views than their channels had subscribers, the clearest sign a brand new channel can still land a hit here.
The strongest recent example is “The Shell Lake Massacre: The Murder Of The Peterson Family”, which reached 816.7K views from a 90.3K subscriber channel. Channels in True Crime & Horror often post about new video every 3.8 weeks, so consistency matters as much as one viral upload.
Videos are usually 21 to 35 minBased on 13 channels
Compare with similar niches
See how Small Town True Crime stacks up against nearby opportunities.
Similar niches
Topics with overlapping audience and content patterns.
| Niche | Category | Avg. channel total (est.) |
|---|---|---|
| This niche | Current page | $473 to $1.4K est. |
| True Crime Compilations | True Crime & Horror | $331 to $994 est. |
| African True Crime | True Crime & Horror | $259 to $778 est. |
| True Crime Case Breakdowns | True Crime & Horror | $126 to $379 est. |
| Disturbing True Crime Cases | True Crime & Horror | $525 to $1.6K est. |
| Serial Killer Documentaries | True Crime & Horror | $101 to $302 est. |
| House of Horrors Crime Cases | True Crime & Horror | $174 to $522 est. |
| Irish Gangland True Crime | True Crime & Horror | $231 to $692 est. |
| Women Who Kill True Crime | True Crime & Horror | $253 to $759 est. |
How the numbers work
How earnings are estimated, what is public, and when this page was last updated.
- Last updated
- Jun 11, 2026
- Data source
- Public YouTube discovery
- Built from publicly available channels and videos matched to this niche.
- Confidence
- Confidence is highest when a niche has many long-form breakout videos with known subscriber counts. Percentile ranges are precomputed from the analyzed sample; thin niches may show wider ranges or missing percentiles.
- We take a video's public view count and estimate how much ad revenue it earned, using a typical pay-per-view rate for this niche. The result is a range (low to high).
- A channel's total estimated earnings are the sum of all its individual video estimates, across the channel's entire history.
- These estimates assume all views earned ad revenue. In reality many channels have not turned on ads, so real earnings are usually lower.
- Actual earnings depend on the creator's monetization status, audience location, ad formats, sponsorships, and more.
- Verified data comes from visible YouTube channel pages and video listings. Estimated data is filled in from related channels when direct info was not available.
- Data is independently sourced from public information. NoodleTomato is not affiliated with or endorsed by YouTube.
Read the full methodology on the Niche Finder methodology page.
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YouTube shares ad revenue with creators who monetize their channels. Estimated earnings are calculated independently by NoodleTomato from public view data and estimated rate ranges. They are not actual earnings, are not from YouTube, and may not reflect real revenue. Data independently sourced. Not affiliated with or endorsed by YouTube.
How we estimate ·